PBR Teams Up With Outdoor Gear Company To Make Jacket That Can Hold A 12-Pack Of Canned Beers

January 24, 2018


This is the Sixer cooler jacket developed by outdoor gear company 686 in collaboration with Pabst Blue Ribbon. The jacket was designed to be able to hold a full 12-pack of 12 to 24-ounce PBR cans using the exterior pockets and interior pouches. I bet those beers on your lower back must feel real nice. Obviously, this is the perfect jacket to wear to the theater for a long movie so you can stay properly hydrated. Plus as you finish your beers you can pee in your empties so you don't have to make a trip to the bathroom and miss anything. "I'm not peeing in the empties." PEE IN THE EMPTIES.

Keep going for several more photos and a video about the jacket.



Thanks to n0nentity, who agrees the easiest way to keep your beer cold is making a friend carry a cooler.

  • Ghost Pirates

    Have a butt warmed beer, bro.

  • So... an otherwise totally normal jacket with a MESH 6 pack holder in the butt? Mesh... a jacket designed to... what WARM UP beers? I like 686, but WTF?

    My friend used to sneak a whole 18 pack in her purse when we'd go to the movies. THAT'S innovation.

  • Jason McGoron

    Peebers should only be consumed as shower beers. Is the jacket waterproof?

  • Nicholas Conrad

    So thoughtful of them to put the cans inside the jacket to ensure they're exactly 98 degrees, instead of outside the jacket cooling in the chilly air. True pbr fans are sure to appreciate a beverage both the temperature and flavor of urine.

  • Bling Nye

    Gimmicky product advertisement coat is gimmicky.

  • David

    The innocent people who will be killed by the drunk drivers who use this product might have a different point of view.

  • Irina Abramovich

    Ew! They have a different point of view on dying than regular people? Like they will turn into zombies or into undead aliens or like into air molecules for the living to be poisoned by!! Ew!! I have AIDS!!=)

    <3 Thomas

    Hubree, I love you MORE every day and also as much as I love God!=)=)=)
    Irina, you're a sweet friend -- vacation time is almost here!=)

  • WhiteEagle2

    The only problem I have with this is your body would warm the beers. And the beers would cool your body.

  • The_Wretched

    Heating up the beers would take energy from your body. Heat is calories so that's some weight loss right there.

  • WhiteEagle2

    Now you're thinking with portals.

  • TheQiwiMan

    I support anything that helps PBR drinkers die of alcohol poisoning sooner.

    Darwin approves.

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