Deep Discounts Spark 'Nutella Riots' Across France

January 26, 2018


After Intermarché supermarkets began offering a 70% discount on Nutella (dropping prices from around €4.50 to €1.40), Nutella riots have broken out in many stores, with shoppers injuring each other all in the name of discounted hazelnut cocoa spread. Has the world gone mad?! (Yes)

police were called when people began fighting and pushing one another.

"They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand," one customer told French media.

A member of staff at one Intermarché shop in central France told the regional newspaper Le Progrès: "We were trying to get in between the customers but they were pushing us."

Wow. I'm sure some of you are going to pretend like we can't even be friends after this, but I don't like Nutella. I tried it once and my throat closed up and I couldn't breathe. "Sounds like an allergic reaction." Or maybe Nutella is just overrated. "Allergic reaction, and you're an idiot." Call me when king crab legs are half off -- I'll fight everyone in the store AND parking lot.

Keep going for a video of some Nutella rioting in action.

Thanks to Andy, who agrees if you're going to riot in a supermarket, it better be because some kid just ate the last of the Tide Pods.

  • Jens

    Looks like all Nutella heavy-users in France got together to go on a little shopping spree:


  • Doog

    GW, we can't be friends after that. Not because you don't like Nutella, but because I cannot be friends with people that have allergies. It's a curse put on me by a wandering gypsy and has severely impacted my social life

  • shashi

    u call that a riot? pfft, amateurs!

  • Beard

    Oh France. You've finally proved that this Black-Friday-sort-of-greed is not just American.

  • MustacheHam

    Nutella is good, but I wouldn't consider being involved in such a crowd.

  • TheQiwiMan

    Nutella's not even that good.

  • I've never understood the hype.

  • Jenness
  • Dao

    I try to avoid eating sugar as it is insanely bad for you, but I could smear my entire body in Nutella and lick myself clean. Sure, it’s an inefficient way to consume Nutella, but it’s good for my body hair.

  • Michael Knight

    makes me think of 'mr. mom' with michael keaton and the ad campaign his wife created to lower the price of schooner tuna.
    'mr. mom 2' riots lead to apocalypse... i would have watched that movie.
    (btw- i would have totally had an affair with ann jilian)

  • SonicGold

    Yay, we finally made it to international news ! Quite a topical issue at stake also, I'm proud.
    La baguette au Nutella.

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