OK Go's Latest Music Video, Starring 567 Choreographed Printers

November 27, 2017

SEIZURE WARNING: LOTS OF FLASHING COLORS. Also, best watched at the highest resolution your device can stream (I did 360p).

This is OK Go's latest over-the-top music video, for their song 'Obsession.' It features 567 printers printing out an every-changing backdrop to the musicians in some sort of technicolor stop-motion extravaganza. For the most part the printers did a great job, although several times it was clear somebody loaded the wrong color paper in a printer or it had trouble spitting out a page (especially noticeable around the part starting at 1:40). And don't worry, Captain Planet, they mention at the beginning of the video that by the time you watch it, all the paper will have been recycled and proceeds donated to Greenpeace. Wait -- you can get money for recycling paper? I thought that was just for cans and bottles. And where do you take this paper? I'm asking for a guy who knows how to crawl through the ceiling into the office supply closet.

Keep going for the video, which only gets crazier the longer you watch.

Thanks to Mallory and ludes, who still can't tell if these guys are more musicians or music video makers.

  • WpSharp

    The largest electricity distributor of Pakistan MEPCO aims to ensure convenient availability of high quality power in area of responsibility. Company is working to alleviate the poverty, improve quality of life and enable the Industrial and Agriculture Sector of Pakistan to be competitive in the World Market. It has been making to incorporate the latest technology in company;s culture. As a result, now you can check your MEPCO Bill Online, can get SMS alerts for your bill & can track your units consumed.

  • Dani

    Too bad the song sucked ass.

  • Jason B

    wow, my printer wont even print one sheet without getting jammed

  • Deksam

    At the price of ink cartridges, this might very well be the most expensive music video ever made. At least they had a sponsor.

  • Deksam

    Multi event this Friday: Warehouse sale for many slightly used printers, Paper crafts for the kids, With tree huggers picketing out at the front. Don't Miss It!

  • Ghost Pirates

    "OK GO makes incredibly choreographed video to generic song you'll forget in 3 minutes."

  • Jenness

    I actually like the song. Good for them.

  • Nicholas Conrad

    Wow, I thought the cover image was just a normal low-framerate gif, but it's really a perfect reproduction of horrendously low-framerate video.

  • Captain Matticus, LP Inc.

    I'm going as deep as I can! God damn it!

  • Nicholas Conrad

    Those guys are whacky!

  • Big Dog on Krampus

    i'd rather have seen it in real time

  • TheQiwiMan

    It was.... it was a... commercial...


  • you gotta get funding somewhere brother

  • Captain Matticus, LP Inc.

    All of their music videos turn into commercials (except for "Here It Goes Again" which they produced themselves). It doesn't stop them from being great.

  • GeneralDisorder

    By great you mean "great at making super weird somewhat memorable videos for boring music"?

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