Just Stop Already: Louis Vuitton's $175 Ruler

February 13, 2017


This is the £140 (~$175) Nikki Ruler designed and sold by Louis Vuitton (previously: their $400 mouse pad). It's a f***ing 15-centimeter ruler that costs $175. For reference, that's more than $10 per centimeter. Just think about that.

Featuring the Maison's iconic Monogram flowers motives, this ruler is lined with leather for extra comfort. Inspired by childhood memories, the three flowers can be used as stencils, offering a smart and playful signature touch.

Oh, well it's leather lined for extra comfort. That's good, I've always felt wooden and plastic rulers just weren't comfortable enough. Man, who the hell buys a $175 ruler, and what are they measuring -- how high they can pile gold? Well, I never thought I'd say it, but here we are: I'm planning a ruler heist.

Thanks to vishal, who can't wait for their $600 stapler. "Try $800." Of course, what was I thinking?

  • Xockszky

    The cutouts would make it extremely easily breakable... and it's only 15cm, not a standard 30cm ruler! Plus, if someone in the US wanted to buy it, it would be useless because they still use inches. It's like they made the most useless ruler ever, stamped a name on it, and just sat back and laughed while the money comes rolling in.

  • Jenness

    I get just being rich but the only way this would be cool to buy is if you immediately bought it and then broke it saying "this is such crap" leaving the shards on the floor and walking away. If you are going to just piss money away for nothing then add 'pretending to make a statement' to it to really show the world you are a total asshole.

  • tim

    There is less than 2 cm of plastic holding it together at the weakest point. A smart kid should request this as the ruler the teacher/parent/authority figure should use when getting punished.

  • Cosmo

    The $175 ruler, for when you absolutely, positively must lend credence to the old saying, "A fool and his money are soon parted."

  • Andrew Newton

    Finally, I can measure how much of an idiot I am in cm!

  • dougfunnay

    now they just need a wicked cool app so you can compare with your friends!

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