This is a video from the Beyond The Press Youtube channel of matches and lighters being crushed with a hydraulic press. It's also an ad for Finnish insurance company LähiTapiola, leading me to speculate SPOILER SPOILER SPOILER: whether that awesome fireball and the guy catching fire was actually staged. Was it? I think it was real. The fire and his reaction seemed legitimate to me, but maybe that's just because I wanted them to be so bad. Like wanting Santa to be real. Did I tell you I actually wanted Santa to be real so bad I willed him to be real with my mind? "Really?" Well, I did cry long and hard enough for my parents to keep giving me gifts from Santa until I was nineteen, so kind of.
Keep going for the video.
Thanks to Matt, who agrees they should do a hand grenade next.