That's More LIke It: Crushing Matches And Lighters With A Hydraulic Press

October 28, 2016


This is a video from the Beyond The Press Youtube channel of matches and lighters being crushed with a hydraulic press. It's also an ad for Finnish insurance company LähiTapiola, leading me to speculate SPOILER SPOILER SPOILER: whether that awesome fireball and the guy catching fire was actually staged. Was it? I think it was real. The fire and his reaction seemed legitimate to me, but maybe that's just because I wanted them to be so bad. Like wanting Santa to be real. Did I tell you I actually wanted Santa to be real so bad I willed him to be real with my mind? "Really?" Well, I did cry long and hard enough for my parents to keep giving me gifts from Santa until I was nineteen, so kind of.

Keep going for the video.

Thanks to Matt, who agrees they should do a hand grenade next.

  • Deksam

    Hahaha! That was his best one yet!

  • It's a flame resistant jacket, but I think the reaction was real. Even though you know the fire isn't immediately going to burn your arm, it's still scary to have your arm on fire.

  • King POTUS

    Considering that it's a commercial for some kind of Swedish insurance or workers compensation crap or whatever the fuck, it's obvious they meant to be set on fire. I see no one in the comments mention this... did everyone just stop watching at 1:13? You didn't catch that little tidbit?

  • Now we are adding special effects? I guess we've hit the limit of interesting shit to smash? Just go bigger, more expensive and weirder. brass knuckles, rocket launcher, bottles of Dom Perignon, Nokia 3320, great white shark, all of the spiders, T1000, Walt Disney's cryogenically frozen head... just saying. We got places to go still.

  • Sandy Dmyterko

    Why was he standing that close? He never stands that close in his other videos. Anything for ratings. Hope he didn't get too burnt.

  • JJP

    Looks like it might be fake fire, for purpose of message. Matches were real though.

  • King POTUS

    It's real fire, but with a flame resistant suit like they use in movies.

  • Jenness

    Spoiler Game- Fill in the blanks on this quote from the above video:

    "Holy Shit __ __ ___e!"

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