This is Ontario based plumber Nick Huckson showing off the custom car decal he had made to promote his business. And apparently it's been working like a charm. And why wouldn't it? If someone has to choose between plumbers who wouldn't choose the guy you saw taking a shit in his truck?
Keep going for a couple more shots, one of which they got the angle all wrong. Now pretend like you're reading a magazine.
Thanks to Stephanie B, who agrees it's only a matter of time till somebody has one made that make it look like they're wading chest-deep through shit.