Gik is a blue wine from Spain that is colored with two organic pigments, one of which is found in grape skins. The wine starts as a mixture of red and white wines, then the two pigments -- indigo and anthocyanin (the one found in grape skins), are added to make the blue color. Alternatively, make your own by adding blue food coloring to a bottle of white wine. That doesn't sound so hard, does it? That's what I did and now my teeth are blue. RAWR, I ate Cookie Monster! "Ate or blew?" Please, this is a children's program. Will the wine actually sell? My guess is everybody that's interested will try one bottle and then never buy it again. A one-time novelty, like going to an adult theater or drunk making out with a roommate. Of course you can't underestimate the power of color when it comes to someone's purchasing decision. I remember when that rose gold iPhone came out every girl I know had to have it (full disclosure: I only know three girls). Then I had a girl friend on Facebook the other day asking for recommendations for a new hair straightener because her old one died, and she was only accepting recommendations for models that came in cool colors and patterns. For a hair straightener -- a product that should spend 99.5% of its life in a drawer. "You're just jealous." It's true, my ear and nose hair trimmer only came in black.
Keep going for a couple more shots.
Thanks to Stephanie B, who agrees my food coloring idea is way better because it is. You want green wine? I can make you green wine.