These are the Star Wars kites available from ThinkGeek. They come in Death Star, Millennium Falcon, X-Wing and R2-D2 varieties, and cost $40 apiece. Here's a fun lifehack: the next time you're at the beach, fly a kite, then tie the string to your beach chair. That way your family can just follow the kite to find you on a crowded beach. That's what I do. Just kidding, when I'm on the beach I don't want to be found, but I've seen other families do that. They always look like they're having such a good, wholesome time. At least until I Godzilla through their sandcastle on my way to bellyflop into the ocean and try to give mouth-to-mouth to a great white.
Keep going for a couple more shots and a video.
Thanks to carey, who wants a kite that looks like the actual moon so she can fly it at night and confuse her neighbors.