To advertise their giant Jenga set (it's 8 times as large as a regular set and costs a staggering $120), this is a video of two dudes playing the game after setting the tower on fire. They don't get burned thanks to a special flame retardant goo they've covered their hands with. Nice try, guys, but I think we can all agree you're not so much selling us on giant Jenga as you are that flame retardant goo. Do you sell that too? "No we do not." You blew it.
Keep going for the video, then come over after work and we'll have a flaming Nerf battle.
Thanks to Jessica C, who agrees every game is more fun on fire. Especially love games.