This is the Supersonic, Dyson's take on the hair dryer. It costs $400 *spit-takes coffee and bagel crumbs* and is going to change the way you think about hair dryers, provided you think about hair dryers. Me? I only think about those vibrators with the ball on the end moonlighting as personal massagers. Dyson, best known for making vacuums people actually brag to their friends about, decided it was time to make a lighter, easier to hold for extended periods of time hair dryer by putting the motor in the handle, and making that motor about a quarter of the size of traditional hair dryers. Don't worry thought, it's still just as efficient. And did I mention quieter? They designed the motor to produce a lot of its sound above the threshold of human hearing, so your girlfriend doesn't wake you up when she's blowing her hair dry in the morning. Seriously though, you should get a job. Also, the dog is going nuts.
Keep going for a promotional video.
Thanks to Damien, who agrees it's only a matter of time till there's a Youtube video of somebody showing you how to make pasta with the thing.