The Ruggie is an alarm clock in a rug that only turns off after you stand on it with both feet for three seconds or more (it can be programmed for longer). It's supposed to get you out of bed in the morning without snoozing. The alarm runs on 3 AAA batteries, and comes with a USB cord so you can transfer personalized alarm sounds or have it play a custom inspirational message after you've turned it off (i.e. "Don't die out there today!"). The device is an already-funded Kickstarter campaign, so $80 gets you one when they ship this August. Unfortunately, if you're anything like me, just putting your feet on the ground isn't enough to prevent you from going back to bed. I can wake up, pee in the toilet (sink if I'm really groggy), shower, get dressed, make breakfast, and still go straight back to sleep after. It's a gift really. "You're fired." That's cool, I'm about to win the Powerball jackpot anyways.
Keep going for a demo of the custom inspirational messages option, and their marketing video.
Thanks to n0nentity, who agrees not having to set an alarm is one of the best feelings in the world. It's the little things.