Leaders Number One is an $85 Vladamir Putin inspired cologne being sold in Moscow. It's a collaboration between Leaders magazine and perfumer Vladislav Rikunov, and smells like a shirtless man choking a grizzly with his bare hands. Oooooor citrus and cedar and musk and mung beans. Wait, what?
Maksim Famichev, executive editor of Leaders magazine, said on Russian news channel Russia24 he wanted to bring the perfume industry back to the good old days when government officials were the inspiration behind the scents, as opposed to celebrities and athletes, who now make up the majority of the endorsements in the perfume market.
Ah yes, the good old days when government officials were the inspiration behind cologne scents. Those really were the days, weren't they? When was that exactly? Was this more the Lenin and Stalin era or Gorbachev and Yeltsin? But maybe I don't want to smell like old men cologne. I don't even like the smell of old people's houses, and I don't care if my grandma just baked cookies.
Keep going for one more shot.
Thanks to vishal, who prefers something a little more floral.