Minion Yellow: Pantone Releases First New Color In 3 Years, Based On Minions From 'Despicable Me'

April 20, 2015

pantone-minion-yellow.jpg

Pantone Color Institute has announced it's first new color in three years, Minion Yellow, based off the pill-shaped Minions from 'Despicable Me'. Conveniently, the Minions spin off movie hits theaters July 10th. WHO GOT PAID, I WANT A CUT. A whole lot of words about yellow:

"Just as the sun's rays enliven us, PANTONE Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind - this is the color of hope, joy and optimism," said Leatrice Eiseman, Executive Director, Pantone Color Institute.

Wait -- why does the yellow not match the color of the actual Minions? Isn't that what Minion Yellow should be? That's like Kermit The Frog green being blue. But speaking of yellow: the darker your urine gets, the worse off you are, right? Because mine's kind of a burnt sienna right now.

Thanks to Shannon S, whose favorite color is the pink used in Geekologie links.

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