Now You See Me, Now You Don't: Anti-Paparazzi Flashback Clothing Reflects Camera Flashes, Ruins Photos

March 2, 2015


The Betabrand Flashback Collection is an anti-paparazzi clothing collection designed by Chris Holmes that's made out of fabrics embedded with glass nanospheres that reflect so much light any photos taken with a flash will be ruined (previously: this anti-paparazzi handbag). Obviously, I just ordered the whole anti-paparazzi suit and plan on photobombing every single photo taken near me from now on. Will I cause a lot of fights? Probably. Will I win those fights? Probably not. Will I get confused and not understand why none of my own selfies ever turn out? Yes.

Hit the jump for several more examples and a video.






Thanks to krom and Neera, who avoid getting their pictures taken the old fashioned way: never leaving the house.

  • Michael Knight

    hmmm... that might be the case if the flash is pointed directly at the subject, but obviously if the flash is directed away one can easily take a picture of the subject.
    hence, how do we have the 'before' picture?? because the photographer used 'flash bounce'.

  • captaindash

    Show me a paparazzi that sets up a multi flash pack and head combo and I'll show you a pap who doesn't make a dime.

    Doesn't matter though cuz all flash is pointed at the subject. If the flash (at any angle/distance/height) has an effect on the person you're trying to shoot, it's because the light bounces off the subject back into the camera. Just because you're not using an on-camera flash (you have an assistant holding it off to the side), doesn't mean the light is not being reflected back to the camera. In that case it won't be the whole body that goes stark white, but certainly enough to ruin a proper exposure.

  • Michael Knight

    i do think the hoodie has other more useful uses, like jogging safety.

  • captaindash

    Good point. I'm gonna go look into it so I don't have to be a neon nightmare at night.

  • chase

    I'm not much for flashy clothes, but I saw a kid wearing the hoody (or at least a jacket just like it) several months ago and it actually looks really good. The thing that none of these images capture is the way the jacket changes brightness radically with motion, especially at night near some street lights. The level of reflection is impressive. Forget the paparazzi angle, when you see it in person the clothing is actually really interesting and beautiful.

  • disqus_k2QxOV9H7Z

    Sonnds pretty cool to have. Also sounds like a good material to use to make a ghost costume and use in dark places where people need lanterns to see

  • Michelle

    LOL at the freakishly large hand in the middle pic under the hoodies

  • westmclarenmerc

    Forced perspective < google it, learn something.

  • Michelle

    Totally get why it is. Doesnt make it any less funny.

  • mr. bigglesworth

    I like how the example is a guy standing in broad daylight, as if paparazzi would even use flash outside during the daytime.

  • captaindash

    You'd be surprised how often you can use flash to control light to get that 'pro' look. If the subject is in the shade, it's actually essential to add light to your subject if you want it to match a bright, sunny background.

    Side note: Paparazzi could probably get around this clothing by using manual exposure (unless this stuff somehow reflects like 90% of light). I think it mainly just throws off the in camera metering system.

  • apparently you've never seen papparazzi.

  • S.M. Archer

    This has a very specific clientele, famous or douche.

  • Kaizer Chief

    Thanks to krom. I have never prayed to you before. I haven't got time.

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