Pizza Hut's New Eye-Tracking 'Subliminal Menu' Guesses What Kind Of Pizza You Want

December 2, 2014


This is a short video introducing Pizza Hut UK's new 'Subliminal Menu'. It works by tracking your eye movement as you look at the 20 ingredients, then uses an algorithm to guess which of the 4,896 combinations you want based on how long you looked at each ingredient. The system allegedly has a 98% success rate (possibly due to the power of suggestion). Because I'm an infamous blogger, Pizza Hut reached out to me to demo the system, and it actually guessed what I wanted perfectly. "Which was?" Taco Bell.

Keep going for the video.

Thanks to Rev Dr Dom, who wants to know if it can guess how many cheesey breads I can eat.

  • shashi

    You said i can have whatever i look at "Im sorry sir but the waitress is not on the menu" Can you get me the manager please! "Good choice, would you like extra cheese with that?"

  • kevin

    *App tries to examine eye movements to determine my subliminal desires*
    Pizza Hut: "We apologize but no combination of corn, pepperoni, and tomato sauce can fix your broken childhood"

  • Palpable Ovaltine

    It would end up telling me I want corn and shrimp on my pizza; because I'm staring at the corn and shrimp wondering who the fuck would ever want corn and shrimp on their pizza.

  • Pistol Pete

    Everything looks like privates to me.

  • Pistol Pete

    I'll have a twigs and berries with extra cheese, hold the b-holes.

  • Jenness

    They need to do this for dating sites to enhance the inherent sadness. Then when people scroll through the profiles they will get the following message - "Just get a cat" (women) or "Just get a Harley" (guys) because you are only attracted to pictures of models but yet are not one yourself."

  • Geekster

    These ass holes needed an app to tell them they wanted a pepperoni pizza? I'm trying to figure out what's on the bottom row next to the tomato. Am I going to get a corn only pizza because of their shitty picture?

  • TempUserName4

    I wonder if it will automatically forward you to the Papa John's website once it sees the look of abject disappointment on your face.

  • dougfunnay

    it is but its still shit
    just about anything else>papa johns>dominos>little ceasars>pizzahut
    seriously fuck pizza hut.... god damned fried white bread with ketchup and over processed cheese.... ill take one of those lunchables i havent had to choke down since i was 12 thanks
    (dont get me wrong ill eat the fuck out of pizza hut but it is some shit pizza)

    i give them props on their marketing though....bastards
    (also wtf is with papa johns putting those peppers in the box.... fuckin weird)

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