Pizza Hut's New Eye-Tracking 'Subliminal Menu' Guesses What Kind Of Pizza You Want

December 2, 2014


This is a short video introducing Pizza Hut UK's new 'Subliminal Menu'. It works by tracking your eye movement as you look at the 20 ingredients, then uses an algorithm to guess which of the 4,896 combinations you want based on how long you looked at each ingredient. The system allegedly has a 98% success rate (possibly due to the power of suggestion). Because I'm an infamous blogger, Pizza Hut reached out to me to demo the system, and it actually guessed what I wanted perfectly. "Which was?" Taco Bell.

Keep going for the video.

Thanks to Rev Dr Dom, who wants to know if it can guess how many cheesey breads I can eat.

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