I'm pretty sure every video on Youtube with GoPro in the title is, in fact, viral advertising by the brand (except for any that read, "GoPros suck balls" or "GoPros break easy, here's proof"). That aside, this is a video of a squirrel grabbing one and running it up into a tree. Then he drops it when he realizes it isn't a sack full of nuts. A rookie mistake. Remember: squirrels aren't that smart. Or that big, so it's always best to trap and eat a couple at a time if you're ever lost in the woods.
Hit the jump for the video.
Thanks to Melly, who tried the same thing with a chipmunk once but it wasn't strong enough. Cute enough, absolutely.