DC Comics, Walmart, Target In Hot Water For Selling Sexist Superhero Shirts For Girls

October 3, 2014


Over Robin's dead body!

Because apparently DC Comics can't do anything right when it comes to making female fans happy, this is one of the officially licensed shirts being sold that's drawing criticism for being overtly sexist. DC Comics has responded to the situation by claiming they've basically just been handing out licensing rights without paying attention to how they're actually being used. Wow, solid recovery.

DC Comics is home to many of the greatest male and female Super Heroes in the world. All our fans are incredibly important to us, and we understand that the messages on certain T-shirts are offensive. We agree. Our company is committed to empowering boys and girls, men and women, through our characters and stories. Accordingly, we are taking a look at our licensing and product design process to ensure that all our consumer products reflect our core values and philosophy.

I dunno, DC, you kind of have a long history of sexist behavior. But you are right about one thing -- you definitely need to pay attention to who the hell you're selling licensing rights to. You hand those things out all willy-nilly and the next thing you know somebody's printing officially licensed t-shirts of Robin giving Batman a handjob while he tries to steer the Batmobile. Which, for the record, I would buy and is hopefully not too late to slip through the cracks.

Keep going for a couple of the other shirts drawing criticism.




Thanks to Anna, who agrees female empowerment might not mean what DC Comics thinks it does.

  • GizmoTennant

    Wonder what would happen if it said "Training to be Loki's Wife" instead.

  • asdfadfs

    technically I'm not sure a highly individual supersuit can be called a uniform

  • tonylocke

    Absolutely right! Girls are every bit as good as boys. Look at Batgirl, for instance, every bit as good as....oh you mean the Joker shot her in the spine and now she's a paraplegic? I guess she'd better order one of those shirts. before they pull them off the shelves.

  • Michael Smith

    Glad to see all the world's minor problems have been solved so that great minds could concentrate on big problems like this.

  • Slasha Slim

    I don't see the problem with the "Man in Uniform" shirt. Women say that shit all the time, degrading men in the process.

  • apo

    Distractions. stop hiding the real issues with this shit america. t shirts with words. different people will take them different ways. get over it. stop labeling everything already.

  • Billy___Bob

    I want a "Training to be Wonder Woman's Booty Call" shirt.

  • Chris Ghee

    Yes this is the problem. Not the fact that none of these so called "strong" female leads have tits smaller then an F. And that they are carbon copies of male characters. Good job PC police.

  • AutumnRoses

    I have size F tits. Maybe, I do want to see a woman with big tits kicking ass.

  • asdfadfs

    like you could actually fight with those 10lb things flapping around screwing with your center of gravity and punching you in the jaw

  • Phil Thompson

    People need to grow up and get a pair. This is precisely what is wrong with the world. A handful of extremists get offended by one little joke and have to encroach on everyone else's good time. News Flash, Batmans not real, its a funny little nerd shirt and I know a few dozen women (and a couple guys lol) who would love that shirt. Not because they feel dominated (though I'm sure they would love it if Batman did dominate them) but because they are huge fans of Batman and IT'S FUNNY.

    I blame the government, all this nonsense started when they declared we couldn't spank our kids anymore. Now all these kids are growing up and running these extremest groups and ruining everyones good time.

  • Mr. Ordinary

    Now I want a shirt that says, "Training to be Wonder Woman's Husband."

  • Brendan Hampshire

    Had the same thought as you Mr. Ordinary. Any of the other hot female super hero's works for me.

  • Bart Impulse

    I feel you

  • Comfortable, casual and loose fitting, our heavyweight black or white color t-shirt will quickly become one of your favorites. Pre-shrunk, 100% cotton, Wears well on everyone. Decipher it any way you like! “It's A Butch Thang”.

  • Mister Cerberus

    Remember kids, if women have the choice to buy something, it means they have to buy it and you hate them.

    The other day, I saw a mens T-shirt that said 'Orgasm Donor' on the front. I didn't buy this shirt, because wearing such a shirt would, in my opinion, make me look like a jackass. What I didn't do is demand that the universe rewrite itself so that this shirt did not exist and say that everyone who would create or buy such a shirt is a terrible person.

  • Bwah


    Look. This is like things that enforce racism or racial stereotypes Do you think it's okay for these things to exist and keep making people feel like this is a alright thing to do or to have happen or making people feel like they can't amount to much because of who they were born as? should they just ignore that it exists and not point out that there's a big fucking problem with it? Do people not have a right to get upset at things when they're straight up pushing negative social ideals on certain demographics(in this case young girls)

    Looking like a jackass and being discriminated against are two different things. Did you look at that shirt and feel like it was telling you to be or do something or making a joke of your gender/race? or did you just feel like it was a stupid shirt that you didn't want because it was an assholish pun?

    Also there's already a ton of sexism in male dominated industries like the comic book or videogame industries. So putting out shirts geared towards young women that reinforce gender roles is pretty messed up.

  • ODwanKenObi

    Don't buy it. If they don't sell. They will lose money. Then they will stop making them. Someone must be buying them or they would not make them.

  • Greg Stanopoulous

    How is any of this sexist? How.

  • Bwah

    It's implying that women can only aspire to be the wife of a super hero or needs a man. Instead of a woman being able to do shit herself and be her own person.

    It's feeding into gender roles pretty much.

    Also in the supes does it gain shirt the edited out the lasso that originally on the comics cover. Wonder woman was lassoing him, he wasn't doing anything she made the move. but they switched it around and edited it out to make it seem like men chasedown/ "score" women instead of the other way around.

    Which is also feeding gender roles.

  • captaindash

    So it's okay if WW scores Superman, but the other way around is just awful and needs to be cleansed from society to protect impressionable girls everywhere?

    As for Batman's wife, how is that bad? It's wrong for a girl to want a wealthy, responsible, actual superhero for a husband?

    "Which is also feeding gender roles."
    It works both ways, lady. If anything, it's an insult to men. How can a man live up to the ideal on the woman's tshirt? He can't. Ever. It's EXACTLY the same thing you're whining about (ideals and expectations) but from the other point of view. I don't mean to be rude, but doesn't that make you a bit of a hypocrite?

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