DC Comics, Walmart, Target In Hot Water For Selling Sexist Superhero Shirts For Girls

October 3, 2014

sexist-superhero-shirts-1.jpg

Over Robin's dead body!

Because apparently DC Comics can't do anything right when it comes to making female fans happy, this is one of the officially licensed shirts being sold that's drawing criticism for being overtly sexist. DC Comics has responded to the situation by claiming they've basically just been handing out licensing rights without paying attention to how they're actually being used. Wow, solid recovery.

DC Comics is home to many of the greatest male and female Super Heroes in the world. All our fans are incredibly important to us, and we understand that the messages on certain T-shirts are offensive. We agree. Our company is committed to empowering boys and girls, men and women, through our characters and stories. Accordingly, we are taking a look at our licensing and product design process to ensure that all our consumer products reflect our core values and philosophy.

I dunno, DC, you kind of have a long history of sexist behavior. But you are right about one thing -- you definitely need to pay attention to who the hell you're selling licensing rights to. You hand those things out all willy-nilly and the next thing you know somebody's printing officially licensed t-shirts of Robin giving Batman a handjob while he tries to steer the Batmobile. Which, for the record, I would buy and is hopefully not too late to slip through the cracks.

Keep going for a couple of the other shirts drawing criticism.

sexist-superhero-shirts-2.jpg

sexist-superhero-shirts-4.jpg

sexist-superhero-shirts-3.jpg

Thanks to Anna, who agrees female empowerment might not mean what DC Comics thinks it does.

Previous Post
Next Post