BREAKING: Coke Bringing SURGE Soda Back To Market

September 15, 2014


After a successful fan campaign to bring the drink back (hey, everybody uses their spare time in different ways -- some just more meaningfully than others), Coca-Cola has just announced it's bring SURGE soda back to market. *glug glug glug, shivers* Oh yeah, I can already feel the diabetes forming.

SURGE, which debuted in 1996 and was taken off the market in the early 2000s, is making a comeback thanks, in part, to a passionate and persistent community of brand loyalists who have been lobbying The Coca-Cola Company to bring back their favorite drink over the last few years. SURGE is Coke's first discontinued brand to return to the market.

SURGE will be sold on, which represents the first time a Coca-Cola product has been sold exclusively through an online retailer. SURGE's relaunch will also be an experiment in social media marketing for the brand, since they said they will not invest in any traditional marketing for this product.

Great job, guys. It's just a shame you couldn't have put all that time and effort towards something that actually matters. Like, I dunno, bringing back Squeezits or Hi-C Ecto Cooler. I swear, all the crazy shit going on in the world and some people still only think about their own selfish agendas.

Keep going for a video about the re-release.

Thanks to Dan-O and E V I L A R E S, who have already ordered pallets of SURGE to sell on eBay when Coke inevitably pulls the drink again.

  • Craig Simoes

    aaaand back out of stock on Amazon, just says september

  • Alexander0178

    Here in Norway it never went away. Think we're the only country in the world that actually liked this drink.

  • Norfair20X5

    Really? Man, I think the UK never lost Mars Bars. I can't find any Mars Bars where I live and it has been YEARS. Had to settle for Snickers With Almond. Not the same, man, not the same.

  • Chag4

    We've still had that all this time in Norway, it's just called Urge.

  • David Shire

    What kind of weird world do we live in where I can only buy soda through an online retailer? Don't get me wrong, I might want a soda in 5-7 business days...


  • Mr. K

    Oh man, my dentist is gonna be STOKED.


  • Clampity

    Just hook it to my veins!

  • antalicus

    Pepsi, it looks like its your move to bring back Crystal Pepsi

  • ProphetFlume

    Pepsi Blue*

  • Mark

    Now we need to do the same to bring back Crystal Pepsi :)

  • MustacheHam

    Amazon, here I come!

  • bgt007

    YEAH SLURM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • taran420

    I thought I was the only one to always make this correlation.

  • Fredrik Attila Farkas

    This soda was first released in 96 with Norway as it's testsite, and we've had it continuously since. It's called Urge here, and the soda is yellowish, not greenish, also it says "with carbos" (kinda funny!) instead of "fully loaded citrus soda" on the bottle, otherwise everything is the same. Urge suffered loss of sales and therefore was eventually only sold in 0,5 litre bottles, but a similar campaign to bring it back resulted in return of 1,5 litre bottles, that still exist. A couple of years back Urge Intense was released, an energy drink-kind in different flavors. It's got 32 mg caffeine pr 100 ml. Regular Urge got more sugar than regular Coke, and is possibly the best soda ever made :D Great job these guys did!

  • disqus_k2QxOV9H7Z

    How much sugar Norway Coke have? Because the amount of sugar is different from country to country.

  • Gene Kaufman

    I've waited for this day.
    Oh I have waited for this day...

  • Closet Nerd

    Now you can make your own pitcher of Ecto Cooler, as long as you have the following:

    1 Packet Flavor Aid Orange
    1 Packet Flavor Aid Tangerine
    3/4 Cup Orange Juice (No Pulp)
    3/4 Cup Tangerine Juice
    1/3 scoop Countrytime Lemonade
    1 3/4 Cups Sugar
    Green and blue food coloring.

    .....just sayin

  • asdfadfs

    next petition. ectocooler

  • OhCaptainMyCaptain

    thank you

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