This is a small series (there's three) of Volkswagen ads designed by Costa Rican art director Fabio Obando featuring drunk superheroes who have gotten into car accidents. The tagline reads 'Don't let your ego drive you. If you drink don't drive.' It's a valid message. Although why the hell Superman was driving in the first place is beyond me. You ever gotten so drunk before you forgot you could fly? That is TRASHED. I bet his blood alcohol content is 200%. Don't drink and drive, folks.
Keep going for Superman and The Hulk.
Thanks to lebeeps, who agrees another valid option is trying to find a safe place to hide and sleep. PROTIP: Always look to see if the bar has an attic.