New Line Of Transformer Toys Transform With No Effort

January 23, 2014


Hasbro has announced a new line of Transformer toys that abandon the old, complicated transformation process and will instead transform with "the push of a button or flick of the wrist." Why? I'm not sure, but I think it's either because kids are getting lazier or Hasbro's getting cheaper (I suspect both).

The new look should help bolster retail sales, said Jaime M. Katz, an analyst at Morningstar, adding that redesigns are expected these days. "Toys were much simpler 30 years ago," she said. "Everything has to keep evolving."

The toys' streamlined transformations also address the need for instant gratification sought by children today, she said. "A toy like this gets them where they are going faster."

Hasbro will continue to make complex Transformers for adult fans who have collected the toys since their inception 30 years ago. But the new design is intended to re-engage parents and children, who found the transformations too challenging.

First of all, no, toys were not much simpler 30 years ago. 30 years ago toys were so complicated you weren't even sure how to play with them. ESPECIALLY Transformers. You know how many times I tried tearing the arms off Optimus Prime because I couldn't get them to fold back in? Probably just as many times as I swapped torsos and legs on my G.I. Joes. Tehehehe, Destro you have a lady bottom!

Thanks to Marc J, who agrees this pandering to kids' need for instant gratification is going to backfire in the long run.

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