Genius: PiePal, An Emergency Pizza Ordering Button

November 15, 2013


This is PiePal, an emergency pizza ordering button. You just turn the dial to select how many pizzas you want, then push the button and your order is automatically sent to Domino's. Granted Domino's isn't my first choice for pizza, but I'll eat anything, especially in an emergency. You gonna finish that? "My Chapstick?" Give it here.

"This is not a client project for Domino's," DJ Saul, the chief marketing officer of iStrategyLabs told NPR's All Things Considered. "We know zero people at Domino's. We just used their ordering infrastructure because they have the most sophisticated online ordering structure of any of the major pizza chains. So anyway, you create an account with us and key in your mailing address and billing info, and select the one order you want to get over and over and over again."

The device is not quite ready to go on the market, as even the slightest bump will order a pizza. But once protection is added to secure that no accidental pizzas are ordered, the pizza button could be yours to own.

The only problem is you get the same pre-programmed pizza. That's fine for some people I'm sure, but I like OPTIONS. Maybe I I want pepperoni and mushrooms today, but tomorrow I'll be in a black olive and banana pepper mood. Then what am I supposed to do? "Spend the five extra seconds ordering online?" Oh sure, I guess there's that.

Keep going for a video of the button in action.

Thanks to Thaylor H, who is all about those $5 Hot-N-Ready pizzas from Little Caesars.

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