Guy Hovering Next To Bus Illusion Pepsi Commercial

June 25, 2013


This is a video from Pepsi of some dude (Dynamo the magician) appearing to levitate next to a double-decker bus as it tours around London. If you've never seen the illusion performed before, SPOILER: his arm on the bus is fake and just a strong bracket connected to the frame that holds him up. Pretty much everything about the video made me angry, from how pretentious the guy talks, (you're in a Pepsi ad, bro), to the way they shot the video to make it look like he hovers up there on his own, to Pepsi Max's stupid new #LiveForNow slogan. You're selling f***ing soda, not encouraging cancer patients to cross things off their bucket lists. Geekologie: live hard and take chances.

Hit the jump for the commercial.

Thanks to Martin, who agrees the last thing we need is another YOLO corrupting the minds of our youth.

  • Hayley Prychun Rodgers

    Neat trick, how the hell did it have anything to do with Pepsi? "Do random shit and toss our product in at the end! Brilliant!"

  • Max Baldwin

    OMG! He turned the Pepsi in Coke! No way!

  • Matt

    Yolo: Fuck paying for the buss ride.

    Great role model for the kids...

  • christopher

    um, if you can fly then why do you need to take the bus... #i'msmart

  • bakuryu

    First NewGW's article that I can like (just a bit).

  • What is this new/old GW stuff? Anyone have the chronology? what happened to GW last week? Can someone whip up an infographic to somehow break things down?

  • BeastmanAIDS

    There is only one GW - he has been doing it since August 2007.

  • Mr. Roboto


  • MC

    Mmm, nothing is more refreshing than a piss warm soda straight from the pocket after violating the law of gravity.

  • That wasn't even close to good, why would Pepsi put there name along side a cheap trick and a loser like that.

  • dx_xb

    You're talking about it

  • whacko

    I hate it when tossers like this guy hold their phones vertically when recording video....

  • Leonidas Argidisouvlaki

    I hate it when tosser's dont know how to use apostrophe's.

  • whacko

    You mean tossers like yourself?

  • Jay

    I bet the editor who had to cut it called him more than just a tosser.

  • Guest

    I never liked Dynamo

  • Tom

    This trick isn't one of his best, but Dynamo is an absolute dude.

  • TheCheapGamer

    Flat steel above his arm leading to a chest piece he wears under his clothing.
    They didn't actually show him getting on the bus, just a lame cut scene.

  • Ollie Williams

    Congratulations on explaining something that is clearly explained already in the article.

  • TheCheapGamer

    Already seen it, didn't bother to read the whole article.
    Main page to comments is how my process went.

    But I do appreciate the congratulations.

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