Guy Hovering Next To Bus Illusion Pepsi Commercial

June 25, 2013

pepsi-hovering-bus-guy.jpg

This is a video from Pepsi of some dude (Dynamo the magician) appearing to levitate next to a double-decker bus as it tours around London. If you've never seen the illusion performed before, SPOILER: his arm on the bus is fake and just a strong bracket connected to the frame that holds him up. Pretty much everything about the video made me angry, from how pretentious the guy talks, (you're in a Pepsi ad, bro), to the way they shot the video to make it look like he hovers up there on his own, to Pepsi Max's stupid new #LiveForNow slogan. You're selling f***ing soda, not encouraging cancer patients to cross things off their bucket lists. Geekologie: live hard and take chances.

Hit the jump for the commercial.

Thanks to Martin, who agrees the last thing we need is another YOLO corrupting the minds of our youth.

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