Children's Cancer Center Rebrands Chemotherapy 'Superformula', Decks Out Hospital In Superhero Stuff

June 3, 2013


The A.C.Camargo Cancer Center in São Paulo, Brazil, recently teamed up with Warner Bros. to make their children's ward more comforting to young patients by rebranding chemotherapy 'superformula' and covering IV bags with Justice League themed boxes. Then they created special comic books detailing how Justice League characters lost their powers but gained them back after undergoing similar treatments as the kids.

Covers for intravenous bags were constructed based on characters from the Justice League, creating...a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards.

(The) experience went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.

As any good cancer doctor will tell you, the most important step in fighting the disease is believing in a cure.

You have to believe in a cure. Plus superheroes helping you along the way certainly can't hurt. Get well soon, kids. Now if you'll excuse me *reaches for tissue box, sees it's empty, runs to bathroom for toilet paper, sees bare roll, blows nose on roommate's towel*

Hit the jump for a video about the rebranding.

Thanks to ChaosLex, who loves chaos, but can't stand cancer. Ditto, bro.

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