Children's Cancer Center Rebrands Chemotherapy 'Superformula', Decks Out Hospital In Superhero Stuff

June 3, 2013


The A.C.Camargo Cancer Center in São Paulo, Brazil, recently teamed up with Warner Bros. to make their children's ward more comforting to young patients by rebranding chemotherapy 'superformula' and covering IV bags with Justice League themed boxes. Then they created special comic books detailing how Justice League characters lost their powers but gained them back after undergoing similar treatments as the kids.

Covers for intravenous bags were constructed based on characters from the Justice League, creating...a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards.

(The) experience went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.

As any good cancer doctor will tell you, the most important step in fighting the disease is believing in a cure.

You have to believe in a cure. Plus superheroes helping you along the way certainly can't hurt. Get well soon, kids. Now if you'll excuse me *reaches for tissue box, sees it's empty, runs to bathroom for toilet paper, sees bare roll, blows nose on roommate's towel*

Hit the jump for a video about the rebranding.

Thanks to ChaosLex, who loves chaos, but can't stand cancer. Ditto, bro.

  • Andrea Fletcher

    The people running these company should bow their heads in shame. If you
    live in a corporate dictatorship like the U.S. don't let the system
    poison your child for profit, google Rick Simson Oil. The cure is out
    there and being suppressed from headlines, cannabis oil used topically
    for skin cancer and ingested for cancer in internal areas. I often
    wondered why this plant is so vilified by government and media, Big
    Pharma has known about this plants cancer killing properties since 1973.
    The industries failure to synthesize and patent the plants cancer
    fighting qualities made it a target for villainous disinformation

  • Barbara Hyman

    Interesting... I agree with all of the comments written. It is a good idea to share this imagery with a sick child. I'm sure it helps. I just wish the medicine were a little less toxic and I wish doctors would be open to natural healing methods and maybe incorporate the two. I pray for Kristina and her little boy. God bless you. Many people have healed themselves of cancer using natural methods and/or conventional methods. One person cannot say what is best for another. However, if they send you home and say there's nothing more they can do, definitely get your hands on that Rick Simpson oil, because many people seem to have used it to bring themselves or their loved ones back from the dead. And by the way, this imagery can be used for any type of medicine or treatment. Get the child or whomever to visualize themselves as a superhero fighting this condition and whatever treatment or remedy you're using, see it as a magical formula that is going to save the day! Many blessings to all of us on our healing journey.

  • kathy n

    DISGUSTING!!!!!!!!!!! so if it is cute and movie like it won't kill the child? this makes my skin crawl. CANNABIS OIL CURES CANCER. PERIOD! WHY ANYONE WOULD STILL TAKE CHEMO/RADIATION PROVES THAT THIS GOVERNMENT HAS AND CONTINUES TO COMMIT GENOCIDE ON OUR NATION. the only way to good health is to take care of yourself, research for yourself and make your own medicine. They can all go to hell.

  • Kristina Schutt

    And shame on you people with a negative reaction.... You have no clue what it's like.

  • Kristina Schutt

    I really want one of these for my 5 year old son. He is currently undergoing treatment for brain cancer and his hero is superman He would love this!!!!

  • penisbelenis

    Jesus. I read "Children's Cancer Centre..." and saw the little casket shaped boxes... what the hell. That one really needs to go back to the drawing board. Kudos on the rest of the idea though.

  • It is really new and the most important step in fighting the disease is believing in a cure. 'Superformula are created special comic books detailing how Justice League characters lost their powers but gained them back after undergoing.

  • disqus_FzNxbDpqAl

    I wonder what power batman lost... is that just an iv full of money?

  • Guest

    That's a cute idea, it would be a good idea to consider a more oval shape.

  • Doug Eldridge

    And they proceed to put them in coffins. Genius.

  • Deksam

    haha! lets put a new twist on the poison we give you, instead of the actual cure for cancer that we have discovered numerous times... but then we super suppress it every time because we love greed too much to cure you.

  • Bobert

    This news saved the world... i will put all my nukes on hold.... for now.

  • Toastrider

    Huh, that's a new one.

    Good for them, though. Chemo treatment can be stressful on adults; I can't imagine how much it'd suck to have to go through it as a kid.

  • Nicely done, WB.

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