Anti-Child Abuse Ad Has A Secret Message For Kids

May 6, 2013

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This is a brief video showing an anti-child abuse ad created by the Aid to Children and Adolescents at Risk Foundation in Spain. At an adult's glance, it looks like a normal child's face, but when viewed at an upward angle because you're a kid under 4-foot 5-inches tall, it reveals a beat-up face and secret message to seek help if you're being abused.

So when an adult--or anyone taller than four feet, five inches--looks at it they only see the image of a sad child and the message: "sometimes, child abuse is only visible to the child suffering it." But when a child looks at the ad, they see bruises on the boy's face and a different message: "if somebody hurts you, phone us and we'll help you" alongside the foundation's phone number.

The ad works via a lenticular lens layer, which shows different images when viewed from different angles. Also, how about we just not beat up our children? There's gotta be a special place in hell for child abusers, and when I close my eyes and imagine that place it looks like it's on a shelf in the devil's bathroom. Oh -- and there's a sign. It reads 'Living toilet paper'.

Hit the jump for a video of the sign in action.

Thanks to everyone who sent this, I'd shout you all out by name but I'm in a bathroom stall and I don't any anybody else in here to think I'm going through somebody's little black book or whatever. Next time.

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