Anti-Child Abuse Ad Has A Secret Message For Kids

May 6, 2013


This is a brief video showing an anti-child abuse ad created by the Aid to Children and Adolescents at Risk Foundation in Spain. At an adult's glance, it looks like a normal child's face, but when viewed at an upward angle because you're a kid under 4-foot 5-inches tall, it reveals a beat-up face and secret message to seek help if you're being abused.

So when an adult--or anyone taller than four feet, five inches--looks at it they only see the image of a sad child and the message: "sometimes, child abuse is only visible to the child suffering it." But when a child looks at the ad, they see bruises on the boy's face and a different message: "if somebody hurts you, phone us and we'll help you" alongside the foundation's phone number.

The ad works via a lenticular lens layer, which shows different images when viewed from different angles. Also, how about we just not beat up our children? There's gotta be a special place in hell for child abusers, and when I close my eyes and imagine that place it looks like it's on a shelf in the devil's bathroom. Oh -- and there's a sign. It reads 'Living toilet paper'.

Hit the jump for a video of the sign in action.

Thanks to everyone who sent this, I'd shout you all out by name but I'm in a bathroom stall and I don't any anybody else in here to think I'm going through somebody's little black book or whatever. Next time.

  • FAKE!!!!

    This is a complete photoshop job. You can tell its a fake because the shadow's are all wrong.

    This is exactly like that scene in the movie Never Back Down where Max had to fight a giant snake, and then stab a book with its fang to save Baja.

  • joevsyou

    thats cool

  • cabbo

    "And a warning for adults"

    That warning being 'sometimes child abuse is only visible to those suffering it'.

    I don't think that's going to convince anyone not to abuse children, tbh.

  • JimmyThr

    Now everyone knows...

  • hicker

    I don't know about you guys, but a good as whipping on my wife and kids takes the edge off my at-least, I'll still have the wife's ass to kick? eh? UNTIL THEY PUT ONE IN MY KITCHEN, EH?!

  • asdfasdfasdf

    ignore this post

  • Robin Manford

    Is child abuse really a good forum for goofing about with gimmicky advertising technology? Sure it's a nice idea, but 1) making a big deal about it online pretty much destroys the whole "secret message" thing in the campaign, 2) it targets children within a fairly narrow range of heights/distances and 3) would be completely missed by any child seeing the bus stop ads from...a bus. You know what would get the phone number out to way more kids? A normal, gimmick-free advert with the number clearly printed on it.

  • asdfasdfasdf


  • What a fantastic idea! But what if they can't read? Maybe they could extend this to include a smaller picture strip at the bottom that shows the child talking to a teacher, a police person and a counsellor in identifiable settings? Phones aren't always accessible to little people, particularly if they have controlling and abusive parents.

  • asdfasdfasdf

    policeman they can do, hat badge ect. but how do you draw a simple pictogram of a teacher?
    (unfortunately Too much detail you'd have to be closer and look longer to read it. theres a reason bathroom signs are simple and monochrome silhouettes and there may be limits to what that lens thing can hide since the secret message seems to be written in white)

  • I see your point; maybe with a stereotypical looking teacher in front of a chalkboard? It would be difficult to develop no doubt, I just feel like this could really shock a little person that can't read, and may leave them still not any better informed. A great concept though, just needing a bit more development :)

  • TheCheapGamer

    Neat, but now all I see is targeted advertising.

  • Tyger

    I was thinking the same thing.

  • captaindash

    This will work great unless your ass is being handed to you by a midget. So help you if they see you trying to memorize them digits...

blog comments powered by Disqus
Previous Post
Next Post