Exciting: Budweiser Releasing Bowtie Shaped Cans

April 18, 2013


In news that won't excite anyone and will probably make me look like an ass-hat for even posting it (I'm having a great self-esteem day), Budweiser is going to release new 'bowtie' shaped cans of its famous alcoholic water starting next month. I'm gonna buy some, save them for twenty years, then sell them at a yard sale and hope to get my money back.

The St. Louis-based subsidiary of Anheuser-Busch InBev NV said Wednesday that the new cans will be available in a special 8-pack nationwide beginning May 6.

The can has been in development since 2010. The beer maker says it made major equipment investments at its can-making facility in Newburgh to facilitate the 16-step process to create the cans.

Due to the new design, it holds 11.3 ounces of beer, compared with the traditional 12-ounce can. The company says the new can won't replace the traditional Budweiser can.

Wait -- so you spent three years and a bunch of money developing a new can that holds less beer and isn't going to replace existing cans? I don't get it. Does it have any advantage at all minus the novelty? Is it easier to hold? Because I've got news for you, if you're having trouble holding on to existing cans YOU ARE A CAT. I'd get off the computer before your owner catches you and tries to sell you to a circus.

Thanks to Pyrblaze, who doesn't care what his beer looks like as long as it doesn't look like Natural Ice.

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