I Only Give Them 1: People Start Abandoning Streaming Videos If They Take Longer Than 2-Seconds To Start

November 12, 2012



Because people are impatient and hate waiting for things (plus feel entitled and are all around jerkbags), a recent study has shown that people will start abandoning streaming videos if they take longer than two seconds to load. TWO SECONDS. Personally, I only give them one before I close the window and tell myself it was going to suck anyways.

...based on 2.3 million views by 6.7 million unique users, users will start abandoning "short" videos after two seconds, and that 20 percent have moved on after five seconds. As far as the study is concerned, "short" equals "less than 30 minutes," so you can probably imagine the migration happens even faster when you're talking about a one or two minute clip. Viewers waiting for longer flicks (probably films) are willing to put up with a lot more BS.

I'm sorry, but one second is my limit. Unless it's an ADULT video, in which case it better start instantly or I'll going somewhere else. Probably to put Jurassic Park back on. "But you don't even get to see dinos for the first half of the movie." *wink* I made my own GW Director's cut. Bonus feature: me playing with myself.

Thanks to Nathaniel, who gives all videos at least five seconds to load because his mom always taught him patience is a key virtue. I'm sorry, what was that? *yelling at Hot Pocket in microwave* GOD, WHY WON'T YOU COOK FASTER?!

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