A New Low: Denny's Rolling Out Hobbit Themed Menu

October 23, 2012


Because they should probably fire their entire marketing department, Denny's has teamed up with The Hobbit to release a Middle Earth themed menu. It features such mouthwatering options as the 'Hobbit Hole Breakfast,' 'Gandalf's Gobble Melt', Frodo's Pot Roast Skillet', 'Shire Sausage,' and 'Seed Cake French Toast'. What is Shire sausage? SPOILER: REGULAR F***ING SAUSAGE. Frodo's Pot Roast Skillet? The same pot roast skillet they were selling last month. Not to sound too Sherlock Holmes-y or anything, but I'm starting think the only relation to The Hobbit are the names!

Hit the jump for a depressing commercial.

Thanks to cancan, who agrees this is ridiculous and would have been way more fitting as an IHOP campaign.

  • Krazy Joe

    Why is the commercial depressing? And what's wrong with the Hobbit menu?

    The Hobbit Menu was awesome. It was the only good thing about those boring movies.

  • Rob C

    This isn't a "new low", this is brilliant marketing. Now I wanna go to Denny's.

  • John Whatmeworry

    All of these sound like sex acts.

  • Bob Thayer

    The commercial should have reversed the roles of who said what at that table. That's far more plausible in my world.

  • Emmitt Morgans

    Yeah, 'The Hobbit' was likely published not too long before the grandmother was born (she definitely doesn't look over 75), so you'd think she would've at least HEARD of it!

    Also, little girls (stereotypically) don't tend to know that much about fantasy novels 6-7 times their age...

  • What... no second breakfast?? What a sham!

  • "Gandalf's Gobble Melt" sounds like a class B felony. Paging Chris Hansen

  • Conrado Parra

    hw about Hobbit Hole Breakfast?

  • Guest

    hmm...Eye of Sauron cake pops for dessert?

  • amber

    a new high*

  • $15762351

    What, no "Gollum's Precious Onion Rings"?

  • Emmitt Morgans

    Only if they're served with (raw) fish...

  • $18922249

    I suppose the host/hostess could dress up like Gandalf and tell all of the minorities "YOU SHALL NOT PASS!" as opposed to the usual, "We don't serve your kind 'round here." What fun!

    For clarity... /sarcasm

  • Guest

    Never follow marketing advice from someone who used to work in the marketing department for IHOP. (jk).

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