Needs More Explosions: 'Push To Add Drama' TNT Viral Ad

April 11, 2012


This is a viral ad for the TNT network in Belgium. Basically they set up a button in a random Belgian square then waited for somebody to push it. When someone finally does a whole choreographed shitstorm goes down (plus a girl on a motorcycle in lingerie). I think people were warned what was gonna happen though. Because there's some gunfire, and, unless you know something is 120% fake, when you see someone with a gun YOU HIT THE F***ING DECK. That said, I'm always afraid I'm gonna get caught up in some flash mob or prank like this and wind up killing everybody with my ninja sword before I realize it was a joke. Stab first and ask questions later watch the news back at the safe-house -- that's my motto.

Hit the jump for the commercial.


Thanks to philip, el Deco, Oliver From Canada, AndoDo and 10:GU, who would have run screaming then driven a tractor trailer right into the middle of everything.

  • Jared

    “Some humans would do anything to see if it was possible to do it. If you put a large switch in some cave somewhere, with a sign on it saying 'End-of-the-World Switch. PLEASE DO NOT TOUCH', the paint wouldn't even have time to dry.” - Terry Pratchett

  • Very enjoyable to the eyes.

  • Guest

    That was nuts. I would of loved to press that button.

  • I hate this growing trend in European TV! You can clearly see the "social experiment" is fake - the startled street people are paid actors. Why not just make a fictional ad? Why do you have to dress it up skankily in reality TV?  It creeps me out. When are they gonna become convincing? Sorry, Europe, but this is worse than MTV. It's a habit that leads down the road to Big Brother. Just knock it off.


     The fuck are you even talking about? You've just fabricated something entirely to object to.

  • Touchy subject, GW..

  • Alexander0178

    It was cool until I figured out it was an ad. I hate commertialism.

  • cyncity

    New law, you can't hate something you are unable to spell.

  • "The uploader has not made this video available in your country."  Fuck those idiots, fuck them hard. It´s 2012 and some pinhead still think media as a stupid region-bound thing? FUCK YOU TNT, FUCK YOU YOUTUBE for allowing this kind of shit.

  • eb08

    maybe if you lived in a better country you wouldn't have to worry about problems like this....

  • Guest

    a bit harsh, lol


     Look, ma! I'm trollin', I'm trollin'! No stabilisers!

  • Carth

    Why has no one left a gun in public? They seem to be prepare but also because Guns are forbidden, that may be a cause too.

  • artilleryboy


  • I'd press it twice see if i could get 2 instances of the same thing happening at once :D

  • drew wilson

    i would press it over and over again until they made me stop

  • awesome!

  • johnathanx

    That was good.

  • Rayn_A

    Needs more lingerie models on motorcycles! 

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