Fish Fashion: Laser-Cut 'Designer' Sushi Wrappers (Nori)

April 19, 2012


This is a line of laser-cut nori (seaweed) sushi wrappers created by Japanese ad agency I&S BBDO (pronounced boobie-do, as in, "her stomach sticks out further than her boobie-do") for Umino Seaweed to help boost business after last year's devastating tsunami. I dig them. I also dig for buried treasure on the beach. "Ever find anything?" Just a hermit crab wearing a used condom for a shell :/

Hit the jump for closeups of some of the designs.


Thanks to bb, who knows all too well if I eat sushi late at night I yell in my sleep. And to the TOASTer, who burnt my bread this morning so we're not really on speaking terms. I can't believe it -- you KNEW that was my last slice and you still did it!

  • you better not be spending all your money on fancy rolling papers and skimping on the fresh seafood!

  • These laser cut sushi rappers are so fashionable and attractive. They seem like a must have! They are quite unique and something that I have never ever seen before in my life. Very interesting stuff!

  • Yes I

  • Many people like to look different get up and fashion. Its a thoroughly different to look. I like it.

  • I see many kind of fashion but within all this is a exception fashion to me. Though it is exception but looking very pretty and completely different.

  • ¬†This is the first that i heard about this type of fashion and in the pictures it looks completely different from other types of fashion.

  • Alberto Alexys

    Do you have a link to direct buying or just google?

  • Emmitt Morgans

    Wouldn't the holes in the nori make things messy and much less structurally sound for sushi-making (and eating) purposes?

    I guess most of those holes are smaller than the sticky rice, but still!

  • First!!!!

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