DC Comic's New Logos In Color And Comic Specific

January 19, 2012


So here's the OFFICIAL reveal of DC Comic's new logo for a number of its franchises. As you can see, they're not nearly as painful as previously expected, but still kinda iffy. Come on -- nobody wants to share a similar looking logo as the Green Lantern! Per waaaaaaay too in depth analysis:

"We didn't want a static logo, but a living identity that could capture the power of our characters and storytelling," says Amit Desai, senior vice president of franchise management. "What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there's a secret identity. When you think about Vertigo, it's this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There's more than meets the eye. You have to take a closer look to understand the richness of our characters and stories."

Ah yes, the ol' dual identity logo -- I see now. "See what?" A pair of boobies peeking out from behind my browser window -- I'm gonna click em! "Don't do it, it's a malicious pop-up!" AAAAAAAAAAH, I know but I can't help it! *CLICK CLICK CLICK CLICK CLUCK CLUCK CLUCK* "...Was that a chicken?" No clue but my computer did just blue screen.

DC Entertainment Reveals Its New Identity

Thanks to Carlos and Manera, who agree all the best logos have penises hidden in them somewhere.

  •  This is the same article what i was searching for.

  • AdamCoates

    These look better than the plain grey, but a logo shouldn't have to rely on special variants to look decent.

  • i got green lantern and watchmen, what are the others?

  • Jon Beer

    No idea about the first one...
    Top mid: Catwoman (its her whip)
    Top right: The Flash
    bottom left: Watchmen
    bottom mid: Green Lantern
    bottom right: Batman


    "Detective Comics Comics".

  • I want a Comic from Detective Comics Comics

  • Julia Stefan

    i thought the logo was great in the previous post and i think it's even better, now that i see these variations. though i am a designer with a bit of experience in logo design, i understand that more experienced designers have good reasons to criticize it. but from my point of view, i don't agree. i love this logo!

  • MisterK

    I still think it's a great logo. Suck it, internet whiners.

  • Gprime

    So .. If you follow the logic of these logos .. it's Detective Comics Comics ? FAKE

  • I still don't liek it.

  • Leonidas Argidisouvlaki

    Never mind, Brad Fornof.

  • Leonidas Argidisouvlaki

    So DC's resident designer was experimenting with a new "page curl effect" tutorial for Illustrator. Nice.

  • Azariel_z

    Dont forget he gave samples so the 3D department could throw some particle and the psot prod crew could coem with some glow effects...

    This is to logo design, what I-phone Apps are to gaming...

  • First 

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