LEGO Acquires Rights To Lord Of The Rings Toys

December 16, 2011


In other LEGO news, the company has acquired the rights to sell Lord of the Rings playsets starting next June to help compensate for the inevitable losses from their LEGO for girls sets. But fear not, I will buy said LEGO sets for girls and dump them all in a Toys For Tots bin next Christmas. "That's very noble of you!" Yeah I'm a real prince -- OF DARKNESS! MWAHAHAHA-HACK-COUGH *spitting up blood and ramen* Okay that was supposed to be more demonic and less "holy shit, is he dying? Should we call someone?"

Warner Bros. Consumer Products has awarded the toymaker the rights to create action figures and playsets based on "The Lord of the Rings" trilogy and the two upcoming films based on "The Hobbit," the first of which bows at the end of 2012.

The multiyear deal grants Lego access to the library of characters, settings and stories of "The Lord of the Rings," "The Hobbit: An Unexpected Journey" and "The Hobbit: There and Back Again," all helmed by Peter Jackson.

No word if a series of LEGO video games will follow, but if I know one thing about Warner Bros., it's they like money the company was founded by four Polish immigrant brothers named Wonskolaser. Why the hell would you change that?! Wonskolaser Bros. sounds awesome. Quick, soldiers -- ready the Wonskolaser. PEW PEW PEW!

Lego lands 'Hobbit' toy license [variety]

Thanks to Capt. Tom Foolery, who once taped a 'KICK ME' sign to his first mate's back. Oh you!

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