In 'WTF took so long?' news, the FCC has announced that starting next December, television commercials can be no louder than the shows they follow. LIFE INSURANCE, BONER PILLS, CHOLESTROL MEDS!! (I watch a lot of old westerns)
After making its way through Capitol Hill, the Commercial Advertisement Loudness Mitigation Act (or CALM) -- which aims to keep the sounds coming out of your flat panel even-keeled -- has just been adopted in a ruling by the FCC. Starting next December, ads and promos will have to remain in-step with the audio levels of scheduled programming.
I don't know about you, but I've actually passed out on the sofa before and been WOKEN UP by a commercial. And not like, 'oh I was tired and I fell asleep' passed out either. I'm taking I just ate a cheeseburger off the carpet WASTED. You probably could've driven a firetruck through the living room and I wouldn't have woken up, but this commercial did. I need help folks, that's the real issue here.
Thanks to Becks and michael, who haven't seen a commercial since DVR.