So Nike released their Back To The Future shoes (The 2011 Nike MAG) last night during a special event here in LA that I was rudely not invited to despite 1. being right up the street and 2. Nike knowing good and well I'm down to one shitty pair of flip-flops. The bad news: they're not as cool as I was hoping, don't auto-lace, and are limited to 1,500 pairs total which will only be sold on eBay (150 pairs/day through September 18th) and already passing $5,000/pair. The good news: all net proceeds will go to the Michael J. Fox Foundation to fight Parkinson's, and all donations to the foundation through the end of the year will be matched (up to $50 million) by Sergey Brin and Anne Wojcicki. Now that -- that's cool.
The Air Mag is the first rechargeable footwear from Nike were designed as an identical replica to the originals seen in the Back to the Future II movie. Some of the constant elements include the upper contours, the glowing LED panel and the electroluminescent Nike logo in the strap. The Nike Air Mag actually illuminates with the pinch of the "ear" of the high top, glowing for five hours per charge.
Not gonna lie, for the amount of money these things are going for you think they could've included the auto-lace feature. But who knows, maybe their sweat-shop manufacturing technology wasn't up to snuff. "Haha -- maybe THAT'S why you weren't invited to the event." What can I say -- I get bitter and burn bridges. Also: wastebaskets filled with printer paper. FIRE IN THE HOLE!
Hit the jump for a ton more pictures, a teaser video released yesterday, a long-ass commercial featuring one of the unfunny jackholes from SNL, Kevin Durant and Christopher Lloyd, as well as two others including a heartfelt message from Marty McFly himself.
Thanks to the literal hundred people who sent this in, you're all the wind beneath my