Gamestop Opens & Pulls Promotional Codes From Copies Of Deus Ex: Human Revolution

August 24, 2011


Gamestop, best known for not having a location that's walkable from my apartment despite my insistent and strongly worded complaints, is now being accused of opening and pulling the free online promotional codes from new copies of Deux Ex: Human Revolution that would allow players to play the game online via the OnLive streaming game system. Why would they do such a thing? Money. It's always about money. And, okay -- sometimes it's about getting even. But this time it was definitely about money. Per GameSPY:

"Square Enix packed the competitor's coupon with our DXHR product without our prior knowledge and we did pull and discard these coupons," [Gamestop public relations representative Beth] Sharum said.

To put the value of the promotion in context, OnLive is also selling DXHR through its online platform for $49.99.

In April, GameStop acquired streaming tech company Spawn Labs and digital distribution platform Impulse. With the acquisitions, the retailer positioned itself to launch a hybrid Steam/OnLive service that will allow gamers to purchase and download full video games or stream and play them on demand. GameStop's fully integrated Impulse service launched in July and its game streaming service is now in beta testing.

Consumers who were expecting the free OnLive DXHR coupon are obviously outraged. The question is, does GameStop have the right to crack open copies of the game and remove the competitor's coupons?

Hoho -- so you own your own streaming/downloading game service, do you? The plot thickens! Like starting to cook mac & cheese but then passing out drunk and waking up to a house fire. *eying charred kitchen* I'll admit it, I have a problem. It's called not getting enough sleep.

GameStop Pulled, Discarded Free OnLive Deus Ex: Human Revolution Coupons [gamespy]

Thanks to The Superficial Writer, who I catch playing 'Magic: The Gathering' every time I sign into my PS3. Not even joking.

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