Coffee Lids: Now w/ More Fresh Ground Smell

August 5, 2011


You know what the problem with coffee is? You can't inject it. Also, apparently some people complain about not being able to smell their coffee while they're drinking it with a lid, denying them part of the sensory sensation. You know, because taste and smell are connected (I know this because I once put a spaghetti noodle up my nose and it came out my mouth).

Coffee from your favorite donut shop has a problem. It doesn't taste as good as it should because the lid traps in the wonderful aroma. Taste is 95% smell, so you're really missing out.

Mint Urban Technologies has a solution for this sensory shortcoming. It's designed the Aroma Lid, a new cover that's infused with the aroma of freshly brewed coffee. When you take a sip, you smell and taste a wonderful, full-bodied brew.

Neat idea, right? Sure. I'm not sure if the lid changes color too if that was just poor product photography, but who cares -- the point is this: anything that makes the urine go down smoother for my coworkers.

The Aroma Lid Makes Your Coffee Smell and Taste Great [gizmodo]

Thanks to Douglas, who taught me everything I know about being pissive aggressive. See what I did there? Me neither, I think there's something in my eye.

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