Coca-Cola's Iffy Pollution-Cleaning Billboard

June 29, 2011


This is a Coke billboard in the Philippines touting the company's greenliness. How earth-friendly is Coke besides the billboard? I have no clue. Probably not very. Whenever I have to guess about something like this I always err on the side of "companies really don't give a shit and will only do enough to give the appearance that they do." Hey, I could be wrong though (except there's no way because a Mountain Dew rep actually told me that).

The 60 x 60 foot living billboard in Manila is made of thousands of Fukien tea plants surrounding the iconic curvy shape of a silver Coke bottle. The project with the CO2-eating plants was created in conjunction with Coca-Cola Philippines' Live Positively sustainability program.

Pots made from recycled bottles contain the 3,600 trees, which live off a mixture of organic fertilizers. Though they are currently in the first stages of growth, the plants are expected to grow quickly, completely taking over the billboard surface, absorbing a total of 46,800 pounds of carbon dioxide from the atmosphere.

Who knows, maybe I'm just being cynical. Well -- what's your opinion? "It'd be cooler if that was ganja growing out of it." OMG -- so we could shoot flaming arrows at it and get high?! I WAS THINKING THE EXACT SAME THING!

Coca-Cola Plant Billboard Absorbs Air Pollution [huffingtonpost]

Thanks to Pat, who agrees the best technology is green technology. Wait like earth-friendly, or alien?

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