VW's 'Eat The Road' Print Ad Actually Edible

May 27, 2011


This is a Volkswagen Golf print ad that appeared in South African copies of Auto Trader magazine that's actually edible. It was accompanied by the line 'Eat the Road. Seriously, Eat It' and was made from "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine." What, no artificial flavor?! Please tell me it at least smelled like new car and gasoline. Clever effort, VW, so I almost hate to break it to you, BUT ALL PRINT ADS ARE EDIBLE. Don't believe me? *tears out and eats ad from Playboy* See? *licking lips* Mmmmmm, that one must've had titties on the back!

Hit the jump for a picture of the ad not in some guy's mouth.


Hungry? Why Wait? Try Volkswagen's Edible Print Ad [adweek]

Thanks to Betsey, who's gone as far as to lick the television during McDonalds commercials. You crazy, girl -- those nuggets don't even look good!

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