Pedal To The Medal!: Clever Hot Wheels Ad

April 5, 2011


Note: Full-res version HERE in case you want to try to read cars' license plates (you still can't though is the thing).

This is a Hot Wheels ad installation from Bogota, Colombia featuring a fake loopty-loop on an overpass. I'm not sure if it was designed to sell toy cars or make people step on the gas and drive recklessly on an overpass, but I assume a combination of both. Unfortunately, my car feels like the engine's going to drop out at any speed over 50, which is why I just taped a bunch of fireworks to the spoiler to get enough momentum to complete the loop. The only question is, which three of you are going to lay in the trunk while I do it? You know, for proper balance. I know stuff -- I took honor's physics in high school. Sure I failed, but still. I'll spray you all with champagne afterward if we don't die horrible deaths!

Hit the jump for a couple pictures of the installation in progress.


An even AWESOMER Ambient Hot Wheels Installation [copyranter]

Thanks to wes g, who once drove a car off a cliff and then jumped out with a parachute. OH MAN I'VE ALWAYS DREAMED OF THAT! Also: all my teeth falling out.

Previous Post
Next Post