Japanese Canned Coffee/Whiskey Blend

January 24, 2011


Night Café (not to be confused with the 1888 Van Gogh by the same name) is a new line of canned alcoholic beverages from Japan that mix the deliciousness of whiskey with the caffeine of coffee and tea. Think 'Four Loco', but waaaaaaaay less insane in the membrane. Dammit, I expected more from you, Japan.

Released throughout Tokyo on January 19, Yoru Café (Night Café) is a concoction of coffee beans, tea leaves, milk, caramel syrup, and of course 4% whiskey. In addition, it's is available in two flavors: caffe latte liquor and tea liquor...the low-volume beer retails for 148 JPY ($1.80 USD)

...it's designed to attract young and successful Japanese men and women who typically prefer sipping on coffee to chugging some good ol' fashioned beer. It's a brave move by Kirin to try and get hold of a market segment that has gradually been losing interest in beer.

The beauty of Yoru Café and its rival is that they allow young drinkers to enjoy the taste of coffee and catch a comfortable buzz, while at the same time avoiding a hangover.

Listen: I'll be the first to admit I pour bourbon into Starbucks Double Shot Espresso cans. Unless you're a cop, in which case I'll be the first to lie, then run. But that's not the point, the point is this: those police tasers actually shoot pretty far. Electrodes caught me right between the cheeks and now I can't tell when I fart anymore. I'VE BEEN BANNED FROM THE LIBRARY!

Japanese Brewer Releases Deceptively Packaged Beer [weirdasianews]

Thanks to Melissa, who likes her coffee like her airline pilots: not mixed with whiskey.

Previous Post
Next Post