Awesome Commercial For Philips 21:9 TV

April 28, 2009

This is short film entitled 'Carousel' (which has a very Dark Knight feel) meant to highlight Philips' new CINEMA 21:9 aspect-ratio television. I embedded it in high quality too, because it's awesome and I love you and don't just want to get in your pants (ignore that hand).

On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to spin through the films single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the projects biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the microsites loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer. All aspects of the production, from the film shoot to web design and development, were conducted by Stink Digital.

If you want to see the video in higher definition, go to the Philips site. If you don't, then you get your fix here. Personally, I thought it was awesome. Like watching two animals having sex in a nature documentary, except about as far from that as possible.

Philips Cinema

Thanks to Matt, who once cried riding a carousel as a kid because he couldn't catch up with the horse in front of him.

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