Hands Down: The Worst Advertisement For Israeli Missiles I've Ever Seen

March 15, 2009

This is by far the most painful advertisement for exploding projectiles I've ever seen. Apparently Israeli missile-maker Rafael thought it would be a good idea to feature a traditional Bollywood song and dance number to drum up some incendiary business in India. They played the video at the recent Aero India 2009 in Bangalore. Was it successful? I sure hope not. And not just because I've been pitching my advertising services to Rafael. Tell me what you think of my latest commercial idea:

Wide shot of a desert quickly zooms in to a tight one of a lone watermelon on a folding table. Another quick zoom to a medium shot of the area surrounding the melon and table. Far off in the distance, a rumbling PEW PEW!. Soon, two missiles are seen cresting a mountain. As they approach, the camera man realizes he's been had and, dropping the camera, begins running. You see him fading off into the distance until *KA-BOOM!* he disappears in a massive explosion. As the smoke clears, you see his smoldering shoes. Then, at the bottom of the screen: "Expect the Unexpected. Rafael Missiles: Now with heat-seeking technology. Rafael -- When only the PEWIEST PEW will do."

Bollywood Missiles Ad Destroys My Ears, Eyes, Faith in Humanity [gizmodo]

Thanks to Martyn, who doesn't have to advertise his missile because the ladies already ask for it by name.

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