Hooray?: Microsoft Opening Retail Stores

February 16, 2009


In a power move of questionable questionableness, Microsoft has decided to open actual brick-and-mortar retail stores. Yay? Nay? Yay-nay? Yay-no? Yay-yo?

When Microsoft demoed its retail experience privately last month, reactions were predictably mixed: some thought it made sense, others found themselves sizing it up with the Apple Store. Microsoft has a strong brand to sell, with Windows on desktops, laptops, cells and smartphones, and the Xbox 360 is no slouch, either. Putting it all together in one store, controlling its presentation, and having a physical space to demo products to the public -- such as the Surface or Sync -- seems like a smart move. Though it'll be interesting to see if the company wants to directly compete with stores such as Best Buy and Gamestop, who sell Microsoft products at retail.

I think I speak for all of us when I say I am honestly not excited about this one bit. Unless they give you a free Coke and popcorn when you enter, in which case, okay, but the Coke better come in a bottle.

Microsoft retail experience becomes a retail reality, stores to be announced soon [dvice]

Previous Post
Next Post