Apple keeps putting out those "Get a Mac" ads and Microsoft has finally decided it's not going to take them lying down with its ass in the air. So what's the company doing? Starting an ad campaign with "key celebrity pitchman" Jerry Seinfeld. Oh, and Bill Gates.
The campaign is said to be based on the idea of "Windows, Not Walls," stressing the need to "break down barriers that prevent people and ideas from connecting." Something we think open-sourcers might have a laugh at. Anywho, the immediate goal of the campaign is to reverse the negative public perception of Vista and thus incorporates elements of the Mojave Experiment. While we have doubts about the latter, the combination of Seinfeld's pithy observations with a bit of that Bill Gates, self deprecating humor seen in "Bill's Last Day" could be a winning combination.
The campaign, which kicks off September 4th, will cost Microsoft over $300 million, which, if I've done my nautical math correctly, is a lot of freaking clams. More than I could eat in one sitting anyway. If Microsoft gave me a hundredth of that money I could run Apple into the ground single keyboardedly. I'M THE GEEKOLOGIE WRITER DAMNIT, WHEN I TYPE, PEOPLE READ! Isn't that...Jesus, you're not even paying attention are you?
Thanks Sam, you wanna be part of my smear campaign?