The Contura ring is a ring that displays your face in profile along the entirety of the band. You send the company a picture of your (or a loved one's) facial profile and it's custom cut into a ring. Prices start at $625 for stainless steel and go up to $5,730 for platinum. Neat, but I'm skeptical as to how accurate they are, and I suspect that they really just sell two rings - generic male and female ones. So I'm going to put them to the test. I'm sending them a picture with my tongue sticking out, a wicked goatee, and a unicorn horn affixed to my forehead. If it turns out to not be a hoax, at least I'll be getting my money's worth.