Recipe Book Must Be Baked To Be Read

November 19, 2007


Food company Podravka had Croatian creative agency Bruketa & Zinić cook them up a really clever way of presenting their annual report. Nested inside the boring financials, etc. is another little book of Podravka recipes.

To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminium foil and bake it at 100 degrees Celsius (212 Fahrenheit) for 25 minutes.

Neato! It's gotta be baked in order to be read! Kind of like the time I got baked and tried to read, but way different. I was on the same sentence for over a half hour. By the time I realized it was hopeless I had eaten two boxes of Pop Tarts and the last of my roommate’s spray cheese.

"Well Done" Annual Report [notcot]

Thanks to master chef Shannon for the tip

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