The Pock-it is a take off on the Post-it from designers Ayda Anlagan, Paul Blease, and Pu Tai. How it took three people to come up with the idea is a mystery to me. It's basically a Post-it that has sticky on the two adjacent sides, creating a little pocket to put things in. The only problem is the size. What else can you fit in there besides a business card or some other piece of paper? Unless it's big enough to hold a peanut butter and banana sandwich, it's useless to me.