Hypercolor For Hair: Heat-Activated Color Changing Hair Treatment

August 31, 2017

This is an ad for and demonstration of Pravana's new heat-changing hair treatment, Vivid Moods Color. There are four different color changes to choose from (violet to pink, gray to invisible, lime green to yellow, and peach to invisible), and they all operate like a Hypercolor shirt: one color when it's cool, one color when it's hot. Or, if it's like my Hypercolor shirt: the same color all the time because I accidentally washed it wrong once. That was a sad day. That's really too much technology for a shirt. If I wanted a smart-shirt I'd make one that unbuttons itself when I raise my eyebrows seductively like I'm doing now. Are you in love yet? "Close." Just let me know when you're there and we'll make this thing official.

Keep going for the commercial and demonstration.

A post shared by Jared Viliamu Pati (@theygo2jared) on

Thanks to Ashely I, who agrees color-changing hair is crucial to not getting picked in a police lineup.

  • sizzlepants

    I also like how none of these models were alive when Hypercolour clothing originally went away.

  • David Shire

    When you say invisible do you mean see-through? Because I want predator cloaking device hair!

  • The_Wretched

    I'll just walk around with a cordless hairdryer.

  • Bling Nye

    Who doesn't?

  • Ollie Williams

    I've never met anyone, boy or girl, who has their hair dyed and isn't a little batshit crazy.

  • david

    I've never met anyone, boy or girl, and isn't a little batshit crazy, period.

  • Over the years I've dyed my hair lots of colours.

  • Ollie Williams

    And are you at least a little batshit crazy?

  • captaindash

    You're just saying that because you're almost bald, Ollie.

  • Doog

    I'm waiting for dye that can change color using an app. I'm also waiting for paint that can do the same thing. It would be awesome if you hair, or house, could be different colors everyday.

  • WhiteEagle2

    What they do a good job at specifically not mentioning is that its a temporary dye that washes out with shampoo.

  • Jenness

    This is cool but it will be even better when it doesn't have to be so chalky looking and can be shiny. All the ones I've seen make the hair look like it's dry as straw.

  • sizzlepants

    So it DOES end up functioning exactly like hypercolour shirts did back in the day hahaha (as in it only looks 'good' until about the second wash).

  • Bling Nye

    Hypercolor shorts were the best/worst thing ever.

  • You damn kids with your raps and your nintendos and your color changing hair grumble grumble...

  • steve holt

    they better keep their pokemon playing- meme loving-cellphone zombie asses off my lawn!

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