$4.8 Million: The World's Most Expensive Dress Bought At Auction (Marilyn Monroe's Iconic Happy Birthday Mr. President One)

August 8, 2017

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After purchasing the dress at auction for a purse-emptying $4.8 million, the Ripley's Believe It Or Not museum in San Francisco now has Marilyn Monroe's iconic 'Happy Birthday Mr. President' dress on display. The dress, worn by Marilyn for JFK's 45th birthday, is considered one of the most iconic pieces of clothing of the past 100 years, although I think the dress she wore in The Seven Year Itch is even more iconic (which sold for $4.6 million in 2011), along with Dorothy's ruby slippers from The Wizard Of Oz. But what do I know? I'm just an idiot on the internet with opinions.

The shimmering dress happens to be the most famous item of clothing from the twentieth century and is rightly said to "hold significance of Marilyn, JFK and American politics."


Marilyn's costume is also a revered piece of fashion as it comes embellished with 6,000 hand-sewn rhinestones in a classic nude shade.

Are you thinking what I'm thinking? "We should plan to steal it." Plan? Nooooo, we don't need to plan -- we just need to go take it. This is a Ripley's Believe It Or Not museum we're talking about here, not Fort Knox. I already spotted the two security cameras they have on the dress in the top photo. The room has a drop ceiling for crying out loud. I might just put it on and wear the dress out of the museum.

Keep going for a couple more shots.

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Thanks to vishal, who agrees the most iconic dress of all time was the Emperor's new clothes.

  • GeneralDisorder

    Elizabeth Hurley once said "If I was as fat as Marilyn Monroe, I'd kill myself".

    According to the best available stats she's never been as small as Marilyn Monroe in her entire adult life...

    Side note... Does anyone know why disgustingly fat women (I don't use that term loosely, I've done some big'ns) act like Marilyn is some kind of fat acceptance superhero? She was tiny.

  • Russell Bullock

    What is the "Believe it or not" factor that Ripley's is going for with this dress?

    Is it like, "We paid more money than you'll make in your entire life on a pile of fabric...Believe it OR NOT!!!"

  • Doog

    Marilyn's got some guns there.

  • FearlessFarris

    Why does their mannequin have that weird protrusion right in the center of the belly?

  • It's for historical accuracy, since Marilyn Monroe was an "outie".

  • Jenness

    I think it's more the design of the dress paired with the overhead lighting. It's actually made of many see through layers of a very delicate fabric with strategic lining so that it gave the impression of her being nude underneath. Peter Lawford made fun of her habitual lateness by teasing her throughout the show and when he introduced her he said "the last Marilyn Monroe" and she ended up dying 3 months later.

  • qcp

    That marks how far JFK got his fist up her.

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