This is the latest 'Spirit Watch' from Wealth Solutions (a company that's here to help with that too-much-money problem of yours) and Swiss watchmaker Louis Moinet. Each of the 50 limited edition watches will contain a single drop of the oldest whiskey in the world, Old Vatted Glenlivet 1862. How prestigious, but I thought whiskey was made for drinking, not toting around in a wristwatch. I guarantee there's some beyond-rich geezer out there willing to pay quadruple that for a single drop of Old Vatted Glenlivet 1862 dripped directly onto his anus from the tip of a 2006 Mont Blanc Limited Edition Mystery Masterpiece fountain pen. *shrug* Rich people are eccentric.
Thanks to v, who agrees it's only a matter of time until there's a Youtube video of some rich jerk breaking their watch open and drinking it.