Betsy, A Beer Brewed Specifically To Be Enjoyed While Flying At 35,000 Feet

February 24, 2017

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Betsy is a beer brewed by the Hong Kong Beer Company in collaboration with Cathay Pacific airlines. Betsy was named after Cathay Pacific's first plane (a Douglas DC-3 that operated in the 1940's and 50's) and is brewed specifically to be enjoyed at 35,000 feet. Per Cathay Pacirific's general marketing manager, while I crack open a sea-level brewski. "It's 8AM." It's FRIDAY.

"We know that when you fly, your sense of taste changes. Airlines address this for food in certain ways. But nobody has ever tried to improve the taste of beer at altitude. That seemed like a great opportunity for us to help our beer-loving passengers travel well. We are constantly looking for innovative and meaningful ways to enhance the travel experience for our customers. To help passengers experience something memorable for the first time is a big part of what we mean by 'travelling well'. Betsy Beer is a great example of this. A beautifully crafted product designed purely with the traveler, and beer lover, in mind."

An interesting concept, but honestly, I'm fine drinking any beer while I'm flying. As long as it helps me forget the fact that I'm sitting in a tin can doing 570MPH at 35,000 feet and both flight attendants repeatedly refused my request for a parachute, I'm fine with it.

Keep going for a couple more shots and a video about the beer.

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Thanks to v, who agrees the best beer at 35,000 feet is four cocktails before you even boarded.

  • Why do some people feel they need to treat the consumption of alcohol with all the religious fervor of the most radical extremists?

    It's booze. FFS.

  • I think for some people alcohol is their religion.

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